Clik here to view.
These 6 Practices Found Ways to Get Patients to Buy Annual Contact Lens Supplies
THE MEDICAL BENEFITS alone — avoiding the hazards that come with stretching out the supply or otherwise abusing the lenses — should be enough to sell most CL patients on the advantages of an annual...
View ArticleClik here to view.
These Exam Rooms Pack a Lot of Wow
EXAM ROOMS — IT’S where the cold, hard science happens. But does that mean the spaces themselves have to be cold and hard? Not according to the following half-dozen practices, who swapped whitewashed...
View Article11 Versatile Eye Business Logos That Attract Clients in Many Different Forms
The comprehensive branding efforts of these businesses all started with a strong, memorable logo.
View ArticleClik here to view.
These 6 Practices Made It to the Big Leagues
WHAT CAN ASSOCIATION with a pro sports team do for your practice? How about increased name recognition, a wealth of marketing and social media possibilities, community engagement and a cool new way to...
View ArticleClik here to view.
How 6 Eyecare Businesses Get the Word Out to the Right People — On a Budget
SIT 10 OPTICAL BIZ owners down in a room and you’re likely to get 10 different views on the value of social media as a bottom-line booster. In terms of increasing your practice’s visibility, however,...
View ArticleClik here to view.
These Opticals Tickle All 5 Senses
MANY PRACTICES ARE finding that the appointment-only restrictions necessitated by COVID-19 are a blessing in disguise, forever altering their approach to service and optical interactions. As you plan...
View ArticleClik here to view.
6 Mother’s Day Promo Ideas to Inspire You
NOTHING SAYS, “I love you Mom!” like a pair of new frames or sunnies. Well, if that’s not quite true yet, it ought to be. According to Forbes, after the winter holiday season, Mother’s Day is the next...
View ArticleClik here to view.
When It Comes To Cool Lighting Ideas, These 6 Opticals Are Really Switched On
AS AN OPTICAL retailer, you’re selling clarity of vision and fashion worn on the face. What could be more important than store lighting? If you’re in the planning stages of a new or revamped optical,...
View ArticleClik here to view.
Check Out These Unforgettable Lens Cloths
A CREATIVE CLEANING CLOTH is an amazing way to keep your business’ branding in customers’ hands on the daily. Think of it as positive reinforcement: A cloth with a little humor or a striking image...
View ArticleClik here to view.
Check Out These 6 Sizzling Eyecare Office Fireplaces
AS AN INDEPENDENT optical retailer, you already strive to make the brick-and-mortar experience memorable. Well, nothing says ‘Welcome!’ and ‘Please, stay a while!’ like a toasty fireplace, especially...
View ArticleClik here to view.
8 Eyecare Businesses With a Solid Gift Certificate Game
WHAT’S NOT TO love about gift certificates? Not only are they a super-efficient way to boost holiday spending, but they also lend themselves perfectly to social media marketing and promotional tie-ins...
View ArticleClik here to view.
These 6 Practices Can Show You How to Get the Patient Experience Off to the...
YOU’RE ALREADY AN INVISION reader, so we’re confident you’re savvy enough to know that a waiting area that looks like a DMV just isn’t going to cut it. But what sort of reception set-up is best for...
View ArticleClik here to view.
6 Optical Retailers That Hit the Road to Drive Business
IS YOUR MARKETING in a rut? Investing in a branded vehicle or removable car signage is a cost-effective way to get noticed, while conveying the impression that your business is serious about service....
View ArticleClik here to view.
These Six Optical Instagram Accounts Were Shouted Out by Our Readers as Their...
INSTAGRAM IS ALL about aesthetic appeal, which makes it a natural fit for optical. This DIY form of marketing can give your brand a serious edge if done right, but in less sure hands becomes an...
View ArticleClik here to view.
Check Out These Six Eye-Popping Ways a Pop-Up Store or Collaboration Can Work...
IF YOU DO YOUR marketing correctly and get the product and the demographics right, pop-ups can reap you nice rewards. Having said that, keep in mind that while they may seem like an almost...
View ArticleClik here to view.
Check Out These Six Memorably Named Eyecare Businesses
THOSE OLD ENOUGH to remember the Yellow Pages may recall the cluster of businesses at the front of each section vying for pole position by stuffing multiple “A’s” at the front of their name. Think...
View ArticleClik here to view.
3D Office Visits: Five Eyecare Offices Gave Us the ‘Grand Tour’
VIRTUAL TOURS ARE a great way to set yourself apart, boost SEO, and give customers and patients an idea of what to expect when they visit you in person; a 3D journey around your beautifully lit frame...
View ArticleClik here to view.
Looking for Creative Father’s Day Promotion Ideas? Click On Through!
IS IT JUST us or does Father’s Day get less love than Mother’s Day? (Our Brain Squad surveys and consumer statistics certainly suggest so.) From an optical retail perspective, though, sleeping on Dad’s...
View ArticleClik here to view.
How Many of These Six Flex-Spending Campaign Ideas Have You Tried?
BY REMINDING YOUR customers and patients to use their flex spending money before it expires, you’re doing yourself and them a favor. You’re boosting your sales, building loyalty, and increasing...
View ArticleClik here to view.
These Five Businesses Put Their Labs on Full Display
BREWERIES, CONFECTIONERS, RESTAURANT kitchens, furniture-making shops, bakeries — the visible workspace has been a staple of some industries for years. A smaller number of optical businesses have...
View Article